Day 1

Please check the programme regularly as it will continue to evolve. Subject to change

Thursday, 13 June 2019


10-10.10am Welcome – Laura Sutherland, PRFest Founder

10.15am AI. Time to be scared or embrace? – Kerry Sheehan

Hear about the latest on the ground breaking #AIinPR work and how AI tech and tools really are PR’s intelligent assistants.

Kerry Sheehan will discuss and give tips on adopting and using AI tech and tools in our own roles and also on the adoption of AI products and processes for clients and organisations, where AI will become part of corporate strategy.

11.15am How to develop and run digital advertising campaigns: Tim Barlow

Content and ad optimisation teams tend to move in different circles. Let’s change that!  In this interactive session you’ll need to bring the PR or content campaign and Tim will bring you the ad optimisation approach.

He will present the theory and share case studies where his team have used digital ads to amplify and support content marketing campaigns. Then, working in small teams, you will use your own examples of work to come up with a campaign an follow Tim’s approach. There will then be an opportunity for Tim to feedback on the campaigns.

12pm Express Lunch

1pm PR Strategy – Laura Sutherland

Let’s discuss and explore public relations strategy and how they are changing, why a strategy is essential and how we can all sing from the same hymn sheet.

1.30pm Simulation: Kate Hartley

Using an interactive simulator, delegates will experience managing the communications for a crisis as it breaks and spreads over digital and social media. This is a completely immersive experience and the closest thing possible to managing a real crisis. A team of live role players behind the scenes responding to the crisis as the public would.

3pm Addressing and owning negative SEO: Andy Barr

We often discuss how PR can work to achieve good SEO, but we don’t talk about negative SEO. In this session, Andy will identify three main types of negative SEO that practitioners can spot and try to ‘fix’. The session will also discuss tools, ethics and include real life case studies > (Chatham House Rule applies)

3.30pm Break

3.45pm Discussion: attendees will choose their own discussions, crowdsourced at the beginning of the day

Last year, people enjoyed this element, especially as there was a mix of experience and opinion in the room

4.15pm Closing remarks Laura Sutherland

6.30pm Influencer dinner at Tigerlilly for those who wish to attend (delegates only, must be booked in advance)

Eventbrite - #PRFest - Earning Trust Through Integrity