Day 2

Please check the programme regularly as it will continue to evolve. Subject to change

Friday, 14 June 2019


During this time please write on a post-it note what you’d like to discuss that’s perhaps not on the agenda, for our afternoon discussion

10-10.10am Welcome – Laura Sutherland, PRFest Founder

10.15am Time to think: What three things do you want to take from today?

10.25am PRCA – what’s going on with the next generation?

PRCA’s NextGen Scotland Chair and Vice Chair, Sarah Mooney and Paul Surgenor, join PRCA’s Harry Gardiner and Isobel Arrowsmith, to talk about the state of the industry report and how the next generation are affected. This also presents an opportunity for attendees to tap into the minds of Sarah and Paul and ask any questions about how the next generation are thinking, picking jobs, etc.

11am Workshop: Influencer relations and regulations – an end-to-end ethical process: Anne-Marie Lacey and Deb Sharratt

Delegates will learn about the latest guidelines from ASA/CMA and how they affect influencer engagement, in particular, covering off ‘grey areas’. You will receive a live brief and work in groups to come up with a solution. You’ll leave feeing comfortable with your understanding of ethicals ways of working and how to better integrate influencer relations in your overall strategies, for longer-term impact.

12pm Express Lunch

1.00pm Sally Keith and guests – new PR takent through a London lens

Are we in danger of creating PR through a London lens? How can we promote diversity and social mobility? Sally will discuss recent research which demonstration perceptions and reality, with undergraduate and postgraduate students.  Sally will also discuss finding jobs. financing positions and challenges they have faced. Not everyone wants to work in London and there is a thriving PR sector outside London, so why move?

1.45pm Managing and energising teams: Dr Amanda Holdsworth

During this presentation, learn why and how we can capture new employees’ enthusiasm and current employees’ motivation to create brand ambassadors. Even if communicators are left out of the on-boarding process, we can drive organisational culture through regular trainings showcasing our expertise and knowledge. Amanda will talk about her experience of programmes and processes and the impact they have had.

2.30pm Break

2.45pm Workshop: Building inclusive teams with Sara Hawthorn

This workshop will demonstrate how practitioners can build inclusive teams, with the aim of identifying and agreeing five implementable actions that attendees can take away and which will make a positive impact on the diversity of their teams now and in the future. 

It will give practitioners a new awareness of challenges which they may not have previously considered (particularly around disability), confidence to have difficult conversations, the tools to implement real change and enable them to actively contribute to a more inclusive PR world and be leaders that enact change.

3.20pm Discussion: attendees will choose their own discussions, crowdsourced at the beginning of the day

Last year, people enjoyed this element, especially as there was a mix of experience and opinion in the room

3.45pm PRFest 2019 closing remarks Laura Sutherland

4pm Head to the pub! 

Every year a clan of us head to a near-by bar for drinks to chew the fat, breakdown highlights and talk about the things we’ll take back and implement. If you’re not in a rush, join us!

Eventbrite - #PRFest - Earning Trust Through Integrity