13 and 14 June 2019
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Her main area of work now focuses on integrating public relations strategy within businesses and organisations, stakeholder engagement and discreet coaching of senior PR practitioners and CEOs. Laura also works with start-up businesses to ensure they have a sound understanding of PR requirements and helps develop their brand offerings.
Laura was involved with and Chaired the CIPR Scotland group for four years, before being elected to the CIPR’s Board and Council. Laura finished her final term on Council in December and is now Chair of the Fellows’ Forum.
PRFest was founded by Laura in 2015, through consulting with the PR community in the UK. She continues to consult with the community across the world, most recently in New York, and aims to evolve PRFest over the next five years.
Laura is a guest lecturer at University of West of Scotland and Glasgow Kelvin College.
You can find Laura’s PR blog here, which was voted Top 10 Female PR Blogger by Vuelio. She’s @laurafromaura on Twitter and Instagram and always happy to connect on LinkedIn.
She has earned 24 industry awards in categories ranging from web design to marketing collateral to advertising, and has scored major media coverage including placements in Forbes, Inc., USA Today, Parents Magazine, U.S. News & World Report and on “Good Morning America” and Today.com.
Dr. Holdsworth holds a B.S.B.A. in communications management and honors international studies from Robert Morris University and both a Master of Arts in strategic public relations and a Doctor of Education from the University of Southern California. You can connect with Dr. Holdsworth on LinkedIn and Twitter or via www.CoursesforCommunicators.com and www.HoldsworthCommunications.com.
The agency has recently reorganised itself around a Silcon Valley-esque “squad” structure, in part to break down walls between different marketing disciplines. Content strategists now work side by side with ad specialists, all with the view of driving higher returns for clients. Some of those clients have already been with Attacat for more than 15 years.
Sara is a deaf business owner and in 2018 was named as one of the Shaw Trust Power 100 for her work to make the PR industry more inclusive of those with disabilities. She founded the DisAbilityPR Network which aims to break down barriers to conversations that may prevent the PR industry embracing the valuable contribution of those with disabilities, and provide a support network to enable existing disabled PR practitioners to speak up.
With a particular flair in all-things brand licensing, Anne-Marie has built up an impressive portfolio of working with some of the UK’s biggest household names, across a range of national and international PR and brand strategy projects.
A Member of the Chartered Institute of Public Relations (CIPR), she is also Chair of the regional committee in her native North East, a Chartered PR Practitioner, a trainer, speaker and university lecturer, as well as being the winner of the CIPR’s Outstanding Young Communicator category at the national Excellence Awards in 2017.
My Boys Club is her lifestyle, food and travel blog all about enjoying life in a family of boys in North East England and beyond. It operates as a standalone entity as well as being part of the business. Two years after launching, My Boys Club has a DA of 30 and is in the top 3% of UK family lifestyle blogs. Its mix of organic, reviews and sponsored posts reaches over 100,000 people every month, generates traffic to client websites, raises awareness of their business, and reaches audiences that are hard to reach via traditional media, in an ethical way by always adhering to ASA & CMA guidelines and the CIPR Code of Conduct.
Kerry has a background overseeing communication, PR and marketing functions, events and campaigns in both agency and in-house settings – building profiles and profits, ensuring organisations and companies have purpose in their approach.
Kerry, a former national and international journalist and news editor, has proven success developing, managing and implementing brand building and reputation strategies, earned media strategies and measuring results across traditional and digital channels, including new to market artificial-intelligence-based channels and products, including chatbots and voice-based products, for ROI in the government, health, pharma, tech and B2C sectors.
Outside of work, Lisa is a trustee of DigitalXtra, a digital education charity.