Grow up or get out! That’s the title of Stephen’s session on Friday, 17 June.
Ketchum’s Stephen Waddington will assert the value of public relations and the opportunity for practitioners to get ahead. Those practitioners that aren’t willing to adapt to the future should consider a career elsewhere.
You may know Stephen Waddington as a Partner and Chief Engagement Officer at Ketchum. He’s a former President of the CIPR, author and @wadds on Twitter. If you know him at all, you’ll know he’s all over modernising the PR profession.
Stephen will be coming straight from AMEC, which takes place in London on 15 and 16 June, so he’ll no doubt have some updates for us too.