PRCA sponsors PR festival, The PRofessionals

PRCA announced as a main sponsor of PR festival,The PRofessionals

Scotland’s first PR festival,The PRofessionals, was launched in December last year and has a strong line-up of Scottish, UK and international speakers and panellists, including: The full line-up is available on the website.

Laura Sutherland the festival founder and chief at Scottish agency Aura PR said: “I am thrilled that PRCA has agreed to be one of the main sponsors of The PRofessionals. It means we can cast our net widely via its membership, to attract attendees from all areas of Scotland and beyond.

“The aim of the PR festival is to bring all areas of PR, marketing, comms and digital together to collaborate, learn and share best practice. With the support of the PRCA and recently announced International Association for measurement and evaluation of communication (AMEC), which runs in London on 15 and 16 June, we’ve got a strong partnership network in place for attendees to really benefit.”

Francis Ingham MPRCA, director general, PRCA, said: “We are delighted to be supporting Scotland’s first PR festival, The PRofessionals. Scotland has a vibrant and progressive PR industry, and this festival promises to be a great platform to showcase its talents.”

Sutherland finished: “Public relations practitioners need to embrace technology, diversity and creative thinking in order for the industry to progress and modernise. Lines aren’t blurred about what PR is. It is still about ‘public relations’ but modern two-way engagement has meant taking a fresh look at best practice. Technology has brought us new tools to help modernise workflow and help us do our jobs more efficiently and creatively.”

Full details on the festival and ticket bookings via

The early bird discount has been extended for a further week (ends 7 Feb), to allow PRCA members and others to take advantage. From 8th Feb, PRCA members will receive a 10% discount.

Updates via Twitter @ThePRFest