How can PR practitioners be better at understanding the true power of digital?
SEO is becoming an integral part of PR and plays an important part of working across paid, earned, owned and shared media. This panel session will feature Scottish figures in PR and digital and will discuss how PR practitioners can use digital and tech as part of strategy.
The panel will take place on Friday, 17 June in the afternoon.
Ian Daniels, Head of Digital, Yard Digital
Laura Sutherland, Chief, Aura PR and Founder, The PRofessionals
Whitespace panellist – To be announced soon
Panellist 4 – To be announced soon