Influencer relations – PR practitioners must integrate within strategy
Andy will be holding your hand and walking you through the wonderful world of Influencer marketing. Practical tips based on nearly 20 years of experience. From influencer identification and weeding out the Z-listers right through to real life campaign examples and how-to tips.
Andy is the co-founder and co-owner of 10 Yetis Digital. The agency is 11 years old and specialises in cross-platform campaigns that use social media, video and web-widgets to create online public relations projects that deliver authority links, raise awareness and contribute to a brands bottom line. Andy has spoken and worked around the world on digital public relations campaigns and the agency works with well-known brands such as, Superdry, Made.com, Confused.com and many more. Prior to starting the agency, Andy worked in-house for a number of high profile global brands, including Unilever, AXA, First Group and Whitbread.