At last year’s #PRFest, Sarah Hall spoke about the first #FuturePRoof book.
Here’s a summary of her session:
This year, Sarah will talk about PR as a management discipline, how we educate the wider business community and employers about its strategic value and what management teams want from their strategic advisers. She will also discuss key takeaways from the #FuturePRoof body of work.
In the most recent edition, #FuturePRoof boasts 39 chapters of industry discussion, ideas and trends. Points covered range from Brexit and the opportunity for PR, to agile working, employee engagement and procurement.