Digital Advertising, maximising opportunities and measuring results
You and your whole team have spent days coming up with all-singing, all-dancing PR campaign. You’re driving droves of people to your website as a result of all this increased brand awareness – a whole new audience pool that had perhaps never heard of your business before.
This all sounds great – but what if we tell you that it doesn’t have to end there?
By supporting your campaigns with some pay-per-click advertising you can drive yet more traffic and, perhaps even more importantly, help prove the bottom line value of your hard work.
That’s what Flora Bui Quang Da and I will be talking about in the “How to develop and run digital advertising campaigns” session at PRFest on Thursday, 13 June. In the meantime, here’s a couple of campaigns you could have a go at straight away
Google Display Remarketing
Remarketing is a wonderful thing – you can create ad campaigns that exclusively target the people who have visited your campaign content with ads containing copy that urges them to take the next step: fill out the form, hit sign up, or whatever it is that constitutes success for your company. The reason why remarketing is effective is because whoever has landed on your website as a result of your PR campaign already has a good chance of converting – in fact, on paid channels, remarketing ads will usually have the highest conversion rates.
Facebook Awareness Campaign
It’s no secret that influencer marketing is an effective tactic for getting more consumers bought into whatever you’re selling. In fact, 92% of consumers surveyed by Forbes said that they would trust an influencer over a celebrity endorsement or a TV advert. But it’s often a challenge to tie these initiatives directly to sales figures, especially with results-driven clients who want to see clear measurements of the campaign’s success. So, how can we make the most of this influencer collaboration?
One option is to extend the influencer campaign beyond the organic social realm, right into a new audience’s news feed! You can create ads that not only feature the influencer, but also target the influencer’s fans, or people interested in topics highly relevant to the influencer or your product/service – all of that with your company’s stamp on it. Double whammy! That way, you can drive massive amounts of new traffic to your website and ultimately more sales.
Guest blog by speaker Tim Barlow
Join Tim and Flora to learn how you can use digital advertising to go that one step further. Book your tickets here.