At the June PRFest event, Rax, Kuldeep and I launched the DRIVEN framework.
Under each heading we asked attendees to respond to the industry challenges which had been identified by Rax in his role as Chair of PRCA’s Diversity and Inclusion network.
We gave attendees a further week to add to the crowdsourced document and since, I have taken some time to pull it all together.
Next up, two events which will help take the framework from conversation to implementation to accountability.
EVENT 1 – Wednesday, 29 July at 10.30am
Before the DRIVEN Manifesto is launched, there is a conversation we need to have about recruitment, as it’s identified as one of the barriers to industry progression. I’m therefore delighted to announce an event with Rohan Shah, MD of Reuben Sinclair, which will discuss: the role recruitment will play in helping PR become a more diverse, inclusive and equal industry; open job specs and blind recruitment; how recruitment policies can be shaped. It’s a free event.
EVENT 2 – Wednesday, 5 August at 10.30am
I also have a second event to announce, which is a panel event with Francis Ingham, Director General of PRCA, Jenni Field, President of CIPR, Alastair McCapra, Chief Executive of CIPR and Melissa Lawrence, Chief Executive of Taylor Bennett Foundation.
The panel event, hosted by me, will discuss how the PR and communication industry can be accountable for being a diverse, inclusive and equal industry. I think it’s really important that we have this panel as the PRCA and CIPR members make up the majority of the industry and Taylor Bennett Foundation has been a part of PRFest since 2017 and has been doing great work for the Black, Asian and Minority Ethnic communities in our industry. The question of accountability will be for each panellist to respond to, but to make the session even more robust, I’d like to invite you, to send me any questions you might have, in advance. They need to be around the topic of course, but if you’ve got specific idea, ask, or question, now’s your chance! If we get too many questions then we’ll have to respond to some of them offline, after the event. Please send me your questions here.
The manifesto will be launched at this event and it would be great to have as many PR professionals join the conversation and agree how we move forward with action.