PRFest launches its 2021 virtual event and it’s the biggest yet

PRFest has launched its annual June event with a focus on the sustainability of the industry, including five areas: Society, Planet, Work, Corporate Social Innovation, and the Next Generation. The event takes place from 14-18 June and tickets are on sale now!

A multi-channel approach has been taken this year, to suit diaries, personal circumstances and to encourage a wider audience.

Now in its sixth year, PRFest continues to be a ‘shoulder’ for PR and communication professionals as well as a platform for connecting, listening and inspiration. It’s more than an event, it’s a community.

Laura Sutherland, founder of PRFest and director of stakeholder engagement consultancy, Aura PR, said: “Since last year’s event, there has been a tonne of work done to ensure better processes, which mean a more diverse and inclusive event, including; the DRIVEN Pledge, appointing a global steering group, a multi-channel approach for delivering and collaborating more widely.

“The theme for this year represents where we are as an industry and as practitioners. Everything changed due to COVID, but it’s made us all think about the future. The five pillars will allow learning, sharing and collaborating.

“I want to say a very big thank you to the steering group for their time and their thinking, for this year’s event. Not only has the team contributed great ideas, but they’ve also forged new relationships with each, which is magical to see.”

Tickets for PRFest are ‘access all’ for £50. £5 from each ticket sold will be donated to the Taylor Bennett Foundation, which PRFest has supported since 2017. There are ten free tickets available for PR students to attend (first come basis), and a further ten free tickets available for any PRFester who is under financial pressure (must be a previous PRFest attendee). Contact Laura to secure a free ticket.

Many of the events will be free and accessible by anyone, through the wonders of Instagram Live and Twitter.

Highlights include:

  • Philippe Borremans talks about his experience advising foreign governments about COVID. 
  • Underrepresented voices of the climate crisis, specifically looking at islands and coastal communities
  • Skills for the future PR leader will be an insightful session from leading minds, including looking out-with the PR industry
  • There will be an opportunity to win free training

View the line-up so far here. More speakers will be announced over the coming weeks. 

Tickets available now up until Friday, 11 June.