It’s hard being differentIt’s hard being different. It’s hard not to take the easy path. It’s hard to see other agencies win business … Continued
Diversity in Public RelationsThe primary objective of public relations professionals is to improve reputation. This can be achieved by crafting and delivering effective … Continued
Q&A with Clare SmithOur Q&A with Clare Smith, Chair of the PRCA in Scotland and Chief Marketing Officer at the Scottish Government #1 … Continued
Are workflow improvements important in the modernisation of PR?Change is the new normal in Public Relations. In a recent survey by MyNewsDesk, 84% of communicators reported that the … Continued
How PR budgets are changingPR budgets used to be for fees. As we work to the PESO model, when we’re working out PR budgets, … Continued
Magic dust that benefits societyThink of social good as the magic dust that benefit as many people in society as possible. Look for it … Continued
Ask the PR communityWho better to ask opinions on the changing landscape of PR, the challenges faced in work and what content we … Continued
PR for social good? What’s that?‘PR for social good’ panellist, Ann Rowe, blogs about what impact PR can have within charities I work for the … Continued
Four PRstacks to modernize your communication workflow The PRofessionals speaker, Fred Vincx, blogs for us about PR tools Remember when you were mesmerized by your first … Continued
Award-winning Farzana Baduel joins diversity panelFarzana Baduel confirmed as panellist at The PRofessionals Recent winner of the Businesswoman of the Year at the British Muslim … Continued