Collaboration is one of the biggest opportunities of our time. As the saying goes, “two heads are better than one”.

By collaborating we can be more creative, solutions-driven, we can work more quickly and in a focussed way and we can attract top talent, adding a higher level of skill.

By being more collaborative we can break down barriers, borders and be a more inclusive industry. PRFest has always encouraged collaboration through its events and working with other organisations, sponsors and partners, which has opened the doors to further opportunities.

We need to stop thinking collaboration is about being weak or stealing ideas – it’s actually the complete opposite!