Cunning stunts – a relic of a bygone age or a useful PR tactic?
Rich will be talking about the evolution of creativity in PR and marketing, highlighting his favourite examples from the thousands he’s either been involved in, written about or edited (as the founder of PRexamples.com), delving into what attributes unite them and how that can help when it comes to coming up with ideas. Importantly, he’ll also be looking into why the (rightfully) measurement-conscious modern marketer should care about the stuntier end of the tactical spectrum.
Listed in PR Week’s 29 under 29 list and named one of ‘the brightest young social media communicators’ in the UK, best-selling author Rich Leigh has a rich and varied PR background, having led award-winning campaigns and household name accounts at digital agency 10 Yetis and consumer agency Frank PR. He now runs Radioactive PR, working with brands big and small, as well as a range of personal PR clients. Rich created PRexamples.com in 2012, dedicated to the best in up-to-date PR stunts and campaigns, and wrote Myths of PR, published in 2017.