The fourth #PRFest, has today launched its full 2019 programme, showcasing the diverse role of public relations and emerging skills required.
The two-day event, which takes place on 13 and 14 June in Edinburgh, attracts up to 120 public relations and communication professionals from across the UK and beyond. PRFest has been a platform for discussion, debate and most of all, professional development. It’s seen business deals done over lunch, recruitment over drinks and has attracted international speakers.
This year’s theme is ‘Earning Trust Through Integrity’. PRFest Founder and organiser, Laura Sutherland makes the point that, in order for public relations practitioners to be the trusted advisor, they absolutely need to give ethical advice and make ethical choices.
“I’m excited for the fourth year of PRFest and would firstly like to thank the PRCA for its continued support as headline sponsor.
“Over the last four years, the programme has evolved with the industry and responded to the needs of the professionals who attend. This year is no different. From the latest work from #AIinPR, diversity, talent and teams through to dealing with negative SEO and a live crisis simulation, PRFest brings the leading topics and trends in the industry to one place.
“It’s important that major events like PRFest are accessible and not always held in London. It’s also important that the programme is both valuable and practical, not always including speakers ‘on the circuit’.
“PRFest has a real community feel to it and it is seen as a safe forum for having difficult conversations that often, we either ignore or don’t even realise there is a need to address.”
The programme includes:
|Kerry Sheehan – AI. Time to be scared or embrace?|
|Workshop: Tim Barlow, Attacat – how to develop and run digital advertising campaigns|
|Simulation: Kate Hartley, Polpeo – crisis simulation|
|Andy Barr, 10 Yetis – addressing and owning negative SEO|
|Harriet Small, Sky – Are you an ‘Ellen’?|
|Workshop: Anne-Marie Lacey and Deb Sharratt, Filament PR – influencer relations and regulations|
|Sally Keith and guests – new PR talent through a London lens|
|Dr Amanda Holdsworth – managing and energising teams|
|Workshop: Sara Hawthorn, Infusion Comms – building inclusive teams|
One-day and two-day tickets for PRFest are on sale now here. Secure yours today and if you’re a PRCA member, you get 10% discount up until 26 March.
As always, the programme is subject to change.